National Newswatch needed a clear and cohesive visual system that could support both its digital presence and communications with advertisers and partners. I developed a brand guide that established the visual rules for the organization, from typography and colour to layout and graphic applications, creating a more consistent foundation for future materials. I then applied that system to a comprehensive media kit designed to communicate National Newswatch’s offering in a clear, professional and engaging way. The project was as much about creating structure as it was about making things look good—building a visual language that could be used consistently while still leaving room for the content to do its job.