For Music Canada and SOCAN’s Music Night on the Hill, I developed the event’s visual identity and carried it through every touchpoint of the experience. From banners, signage and venue screens to swag and email communications, I created a cohesive system that felt celebratory without losing its connection to the organizations behind the event. I also developed a custom QR-code experience that took attendees to a landing page where they could download a playlist featuring the evening’s performers on their preferred music platform—a concept I developed and brought to life from start to finish. I also managed the printing and production logistics for the event materials, making sure the creative translated seamlessly from screen to Parliament Hill. With live performances by Aysanabee, Savannah Ré and Lili-Ann De Francesco, the result was an engaging, memorable evening for music-industry stakeholders, government officials and media.